22 April 2016
Avebury’s Fioriblu are all about colour - their handbags, wallets, belts, gloves & other accessories are quality Italian leather goods that make you feel alive. We spoke to Rachel from Fioriblu to find out more.
Firstly tell us a bit about your love of colour
‘My business partner and I are both Scots but studied Italian together in Italy when we were young. The colour you find in Italy has always had a massive influence on us. In parts of Italy like Porto Venere you get beautiful multi-coloured houses on the hillside. You can’t help but feel happy with a spring in your step when you see the houses lit up by the bright sunlight and contrasted against the blue sky. The intensity of colour is fabulous in the countryside too – the bright yellow of sunflowers and the silvery grey of olive tree leaves.
Our Scottish heritage is also an influence on the colours we choose. We’re both nature lovers and Scotland has incredible colour in its hills, heather, sky and sea.
I have dark hair so my favourites are lime green and orange. My business partner Heni is fair and blue-eyed so she’s more about the bright blues.
There’s no doubt that colour gives you a lift and our accessories are intended to do just that.
It’s interesting because my business partner lives in Scotland and sells very different colours to what’s popular in the south. When Heni goes to a fair the brighter colours sell out faster, whereas in the south it’s the reds, blues and purples that go first.
Fioriblu means blue flowers in Italian & ‘live life in colour’ is our strapline.
So what sort of accessories do you have and in what colours?
Our accessories are made of quality Italian leather and we have handbags, belts, gloves and wallets. We’re just about to launch some other accessories – leather pouches / clutch purses for receipts or passports and long pouches that can fit in things like pens or make-up brushes. We also have bright colour tassel keyrings.
They are all available in lots of colours for maximum stand out. There are lime greens, olive greens, oranges, reds, pinks, purple, 2 or 3 blues, browns, beige and terracotta. Silver and gold is also on offer for a bit of party fun!
Our style is classic, simple and hard wearing. We’re not trying to be trendy or cool but are offering accessible and affordable luxury that people can enjoy.
We have an assortment of handbags all named after flowers. . All our handbags have quirky little details in the zips, handles & compartments. Our newest handbag is the Crocus which has different colour and texture combinations.
We also have a furry bowling style bag called Mimosa, the Tulip which is a relaxed style, a clutch known as the Forget me not and a classic tote bag called Camomile. The Camomile has a central zipped apartment for your ipad.
Our belts are really popular as they come in so many colours, so there’s something for every occasion and they won’t break the bank either.
Where do you sell apart from online?
‘We go to fairs across the country but we would like to explore other retail opportunities. Our customers are really surprised when they discover us. Most people think they have to go to one of the big stores in London to find a decent handbag, wallet or belt but we’re right here in Wiltshire!