Quintessentially English accessories
4 August 2017
Picture it – the breakfast table laid with stunning plates & cups with the smell of fresh coffee & bacon wafting through the air. A scene where Dragonfly & Blossom’s beautiful illustrated fine bone china and fabric home accessories would feel right at home. We talked to founder Sarah Holton from her home in Malmesbury to find out more about her gorgeous range of products for the home.
Tell us briefly about the inspiration behind your range of home accessories
‘With a background in arts, graphic design and brand management I always wanted to make a quality product that’s not only made locally but the best it can be.
Originally from Gloucestershire, the countryside has always been a major part of my life. My illustrations are inspired by nature – whether it’s the insect range featuring bees, dragonflies, ladybirds or butterflies or the countryside collection including hares, stags, chickens & pheasants.
I wanted to create a distinct understated quality brand, with broad appeal, so all my illustrations are black on white. I’ve always enjoyed pencil drawing which is perfect for my products. I started with fine bone china (mugs, teacups, bowls, plates, jugs & jam pots) but have since added candles, fabric accessories (lampshades, cushions & noticeboards) and more recently notebooks & box files.’
You mention some new products – tell us about those
‘The most recent addition to my range is a bigger farmyard mug where I’m donating 10% of all product sales to Jamie’s Farm, a charity enabling disadvantaged young people to thrive academically, socially and emotionally.
The mug is not only bigger than previous mugs, but is the first design to deviate from the black illustration on white. It’s on a grey background, features pigs, cows and geese, is fun and perfect for morning coffee!
I’ve introduced the grey background to other products too. It’s on the new notebooks and box files which are hand finished, and on the aprons, tea towels, book bags and gift wrap. All our new products have been launched in the most popular design – the bee & hare. With the aprons and tea towels it’s not always practical to have a clean white design so the grey background offers a more user-friendly solution. We’ve also introduced a range of greeting cards & doorstops.
There are new additions to our fine bone china range too with tea bag tidies and spoon rests. We launched them at the Cotswold Show recently and they went down a storm.’
What’s next for Dragonfly & Blossom
‘The exciting part is the brand is starting to get recognised and known. At the Cotswold Show so many people came in to give us some wonderful feedback on our products. I love shows as that’s when you get to meet your customers and see people’s reactions.
We’re always looking to introduce new products & ideas. Our next stop is Christmas when we’re going to launch some gift collections. If you’ve got any ideas of what you’d like to see please let us know.’